Family for over 75years
Cutco knives have been made for more than 70 years at our factory in Olean, New York. Made in America is more than where we manufacture our knives. It’s a deep-rooted commitment to providing American jobs that support families, quality American products and exceptional American service. All Cutco knives are American made, and we are committed to keeping it that way.
[Client]
Cut Co
[Year]
2023
[Services]
Video Production and Editing
[Catagory]
Corporate
Project Challenges:
Interweaving Generational Narratives: Filming Cutco's narrative of younger and older individuals working together to boost familial connections and financial well-being posed a creative challenge.
Cultural Diversity and Inclusivity: Highlighting family values and financial empowerment across different age groups demanded an inclusive approach, resonating with diverse viewers across various cultures.
Visual Storytelling: Creating a visually compelling video that mirrors Cutco's commitment to fostering family bonds and personal growth was a key objective.
Project Phases:
Pre-production (January 2023 - March 2023): Collaborating extensively with Cutco's teams, we formulated the video concept, script, and storyboard. Multiple brainstorming sessions ensured effective communication of Cutco's message.
Production (April 2023 - June 2023): Filming took place across three locations in the US, capturing the essence of intergenerational cooperation. Small, dedicated crews utilized appropriate equipment for nuanced storytelling.
Post-production (July 2023 - September 2023): The post-production phase focused on editing and enhancing footage to accentuate the message of family, financial stability, and personal development. Special attention was given to relatable storytelling.
Final Delivery (October 2023): The completed video was delivered to Cutco in various formats suitable for online platforms, ensuring maximum audience reach.
Results:
Enhanced Engagement: The Cutco video significantly boosted engagement metrics, directing increased traffic to the company's digital platforms.
Positive Reception: Cutco received commendations from both existing and potential associates, lauding the video's heartwarming narrative and relatable content.
Widespread Visibility: Shared extensively on social media, the video resonated with viewers globally, strengthening Cutco's brand presence.
Brand Image Boost: The video enhanced Cutco's brand perception, showcasing its commitment to family values and empowerment.
Lessons Learned:
Client Collaboration: Effective communication and collaboration with Cutco were pivotal for aligning the video with their brand narrative.
Adaptability and Resonance: Flexibility in adapting technical content into relatable narratives contributed to the video's success.
Cultural Sensitivity: Embracing diverse perspectives through relatable storytelling expanded the video's reach across varied demographics.
The Cutco video project showcased our agency's expertise in portraying intergenerational narratives, fostering familial connections, and promoting financial and mental well-being through compelling visual storytelling.
Snaps From the Project
"We entrusted you with our corporate video project, and they delivered beyond our expectations. The team's creativity and attention to detail, combined with their technical expertise, resulted in a captivating video that perfectly represents our company. Thank you, for a job well done!"
Drew Frank COO southwest region
