Another mini-adventure. 🏔🚐
The Outpost is designed to be one of our most equipped adventure rigs, but don’t forget how a van can make any adventure, big or small, just a bit more epic. The van featured here is our Outpost 170 S, a 2022 Mercedes-Benz Sprinter 170, complete queen size bed, full kitchen, heated shower, all the storage you can handle and an electrical system strong enough to run a small home. We’ve got solutions for all kinds of budgets, so reach out to us to take your next adventure to the next level.
[Client]
Awareness Inc.
[Year]
2023
[Services]
Full Production
[Catagory]
Lifestyle
Project Objective: Produce a captivating 60-second commercial showcasing the essence of fly fishing with Van Smith, exclusively shot using the FX6. The aim was to encapsulate the allure of fly fishing and highlight Van Smith's expertise in this realm.
Project Phases:
Conceptualization:
Brainstorming to capture the essence of fly fishing and align it with Van Smith's expertise.
Tailoring the message and visuals to resonate with the target audience.
Defining the visual style and ambiance for an engaging narrative.
Pre-Production:
Casting suitable talent to authentically depict the fly fishing narrative.
Identifying picturesque filming locations to enhance scenic beauty.
Crafting a compelling script aligned with the brand essence and narrative focus.
Production:
Conducting the shoot with a dedicated team of three professionals to ensure a cohesive vision.
Emphasizing cinematography and lighting techniques to highlight the beauty and excitement of fly fishing.
Capturing captivating visuals and immersive audio to encapsulate the essence of the activity.
Post-Production:
Professional color grading and editing to enhance the commercial's visual appeal.
Incorporating fitting music and audio enhancements to evoke emotions and enhance the experience.
Adding on-screen graphics or text to emphasize key elements and details.
Distribution and Promotion:
Strategically distributing the commercial across digital platforms for the intended audience.
Crafting teaser clips tailored for social media to generate anticipation.
Implementing targeted advertising campaigns for maximum outreach and engagement.
Evaluation:
Monitoring and analyzing key performance metrics to gauge audience engagement and feedback.
Assessing the commercial's impact on brand awareness and potential lead generation.
Project Timeline:
Month 1: Conceptualization, pre-production, and script development.
Month 2: Production, post-production, distribution, and initial assessment.
Expected Outcomes: The Van Smith Fly Fishing Commercial aimed to captivate viewers by showcasing the allure and expertise of fly fishing with Van Smith. The primary goal was to elevate brand awareness and generate interest in the fly fishing experience while highlighting Van Smith's expertise in this field.
