Farming doesn't always mean acres of land.
Sometimes it means almost an acre in Lakewood. Tasty Acres is just that, a small plot of urban farm just a few miles outside of Denver. Their practices of no-till farming, which improves soil health, conserves water, reduces erosion, and allows for carbon sequestration. The healthy soil produces vibrant lettuce, turnips, carrots, and more.
[Client]
Tasty Acres
[Year]
2023
[Services]
Lifestyle Video Production
[Catagory]
Lifestyle
Tasty Acres Farm Shoot Overview:
I collaborated with the Frozen Fire team at Tasty Acres Farm, joining them from the planning phase, including meetings and location scouting. Our gear of choice for production included the FX6 & FX3 cameras.
Project Scope:
Conceptualization: Brainstorming creative themes to portray the farm's essence, highlighting its unique features and crafting an engaging narrative.
Pre-Production: Planning the shoot, scouting picturesque farm locations, arranging talent, and organizing logistics.
Production: Capturing footage showcasing the farm, its surroundings, agricultural activities, and the lifestyle it offers.
Post-Production: Editing, adding music, voiceovers, and refining the video to create an immersive story.
Distribution: Sharing the farm video across Tasty Acres' online platforms and utilizing it during tours and presentations.
Project Execution:
Concept Development:
Collaborated with Tasty Acres to understand the farm's unique selling points.
Conceptualized a narrative that highlighted the farm as the central character, showcasing its lifestyle.
Pre-Production:
Scouted scenic farm locations and identified key areas for filming.
Cast local talent to authentically represent the farm's lifestyle.
Planned schedules and logistics.
Production:
Conducted multi-day shoots capturing various aspects of farm life.
Employed cinematic techniques to capture the essence of Tasty Acres' ambiance.
Balanced showcasing farm features with the beauty of its natural surroundings.
Post-Production:
Meticulously edited to create a visually captivating story.
Integrated music and voiceovers for emotional connection.
Enhanced aesthetics through color grading and included Tasty Acres branding elements.
Distribution:
Uploaded the video to Tasty Acres' website.
Shared snippets and teasers across social media platforms.
Showcased the video during tours and presentations.
Project Outcome:
Engagement: "Tasty Acres: Embracing Farm Life" connected profoundly with the audience, garnering high engagement on social media and the farm's website.
Leads: Increased inquiries from individuals interested in Tasty Acres and its offerings.
Brand Perception: Positive feedback positioned Tasty Acres as an innovative and inviting farm destination.
Success Metrics: Tasty Acres observed heightened interest and visits due to the video's influence on potential visitors and patrons.
The "Tasty Acres: Embracing Farm Life" video, crafted by [Your Video Production Company Name], effectively captured the farm's allure, driving interest and engagement, and establishing Tasty Acres as an enticing destination for those seeking the genuine farm experience.